E-Commerce Brand Boosts Sales with Emotionally-Tuned Product Descriptions

Client Overview
A fashion and lifestyle e-commerce startup was seeing high product page visits but low conversion rates, especially on new seasonal collections.

The Problem and Challenge
Product descriptions focused heavily on specs (materials, dimensions) but lacked emotional or sensory engagement. Customers were not forming a strong connection to the products.

NeuroNudge Solution
We revamped product descriptions using neuromarketing techniques:

• Emotional Framing: Highlighting feelings associated with wearing/using the products (e.g., “Feel confident in any room”).

• Sensory Language: Descriptions focused on touch, fit, and texture.

• Scarcity & Urgency Cues: Introduced time-limited offers and low stock messaging.

• Priming Through Storytelling: Short narratives for bestsellers to boost perceived value.

Results

• 27% increase in product page conversions in the first month.

• 34% increase in average session duration on product pages.

• Higher add-to-cart rate on items with rewritten copy.

Client Quote
"Your words made our products come alive. Customers now actually feel something — and they buy more because of it."