Insurance Company Sees 52% Lift in Online Quotes After UX Psychology Audit

Written By Mirna Salem

Client Overview
A mid-sized insurance provider operating in both B2B and B2C markets was experiencing low conversion rates on its website, particularly in the online quote funnel.

The Problem and Challenge
Although traffic was consistent, fewer than 2% of visitors completed the quote form. Analysis revealed several psychological barriers: unclear messaging, cognitive overload in form fields, and lack of trust signals at key decision points.

NeuroNudge Solution
We conducted a Behavioral Marketing Audit focused on:

  • Emotional Messaging Review: Rewriting headline and CTA copy to include safety, trust, and urgency cues.

  • UX Audit: Streamlining form fields and reducing choices to minimize friction.

  • Visual Hierarchy Adjustments: Guiding users' attention toward conversion points using Gestalt principles.

  • Micro-nudges: Adding social proof near CTAs (e.g., "1,200+ customers insured this month").

Results

  • 52% increase in quote form completions within 45 days.

  • 21% lower bounce rate on landing pages.

  • Users reported greater trust in the process via qualitative surveys.

Client Quote
"We thought our funnel was working fine — until NeuroNudge showed us how many psychological barriers we had built in. The impact was fast and measurable."

Mirna Salem
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